Our study shows that the marketplace is rapidly evolving into utilizing revenue options beyond retail game sales," said Geoffrey Zatkin, COO, EEDAR. "In an environment with crippling production costs, publishers have new ways to dramatically impact their financial gain, while making gamers happy, if they understand how to utilize the new generation of console storefronts. At EEDAR, we are studying ways game makers can be more successful by offering better products that yield more revenue.